And with soccers huge fanbase, it has a digitally savvy audience ready to watch more of its elongated stars featured in the Game.
Nike already has been doing that over the years with its swoosh symbol and slogans like Just.
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Of course, Nikes main mission is to sell shoes, apparel and sports accessories.As Nike looks to grow the soccer side of its business, the success of Game now gives Nike a strong following among younger audiences something every marketer always wants at a time when consumers are more distracted than ever by entertainment options.Television edit, nike released three television advertisements in the Risk Everything series across the United States, the United Kingdom and other European countries: Risk Everything, Winner Stays, and The Last Game.Related, nike Ran a Marathon to Get a New Show on Nat Geo's Schedule.Risk Everything edit, starring Portuguese footballer, cristiano Ronaldo, Brazil's, neymar and England's.The animation is well produced, the world is bright and detailed, while the characters arw slickly designed with hyper elongated bodies.As its gained a massive online audience for its Game, without much fanfare or marketing Nike now has the opportunity to turn the promotion into a digital series that could stream exclusively through the app.This campaign emphasizes the mantra of "risk everything" taking every dangerous life-or-death chance to succeed and outshine your rivals.Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimovi, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno as they aim to prove a scientist wrong that the sport should be less of a wild and unpredicatable affair.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 fifa World Cup and starring well-known football players from national teams and clubs.The Last Game is a story about risky football versus safe football.
Risk Everything is an advertisement campaign created for American sports apparel company.
A jubilant Ronaldo looks at the players celebrating, and exclaims, "Clone that!" Internet edit Ask Zlatan edit On, Nike organized a question-and-answer session on Twitter with then- Paris Saint-Germain striker Zlatan Ibrahimovi; Twitter users asked questions to Ibrahimovi by tweeting with the hashtag #DareToZlatan.
The Players outsmart the clones with their skills despite the Scientist activating a fail-safe which introduces more clones to the field; the match ends with Cristiano Ronaldo effortlessly scoring a goal.The five-minute film stars highly stylized versions of soccer (sorry, football) icons.Nike Football: The Last Game, Nike Football: The Last Game.Of course, Nike would have to get the approval of each player featured in the short to continue portraying themselves in the show.ToonsTV digital platform, which also features content from Hasbro.He rescues the now-forgotten players: Zlatan Ibrahimovi, trying to sell copies of his autobiography I Am Zlatan Ibrahimovi ; Cristiano Ronaldo, who now works as a mannequin in "Sport-U-Gal" sports equipment store; Andrés Iniesta, now a farmer; Neymar and David Luiz, barbers at a beauty.Their spirits raised by the Brazilian Ronaldo, who motivates them by showing them glimpses of their former glory and the death football is facing.There, Neymar takes a selfie on a statue.There is only one way to know who is right: the Last Game.The players pretend to be (and transform) into players such as Cristiano Ronaldo, Neymar, Wayne Rooney, Zlatan Ibrahimovi, David Luiz, Andrea Pirlo, Thibaut Courtois, Gonzalo Higuaín, Eden Hazard, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva and Tim Howard.Nike by the American advertising agency, wiedenKennedy.
Ronaldo, Fenomeno and the original players disagree, and they are willing to risk everything to prove the scientist wrong.
Football was a wild and unpredictable affair.